Do you know how many steps a product takes before it reaches your hands? Interestingly, you can know everything if there is traceability. From manufacturing to delivery, every movement is recorded.
And it’s not just for control—it’s also for safety, efficiency, and trust. Especially in e-commerce, where customers want to know everything… and fast.
What is product traceability?
Product traceability is the ability to track a product’s journey in real time. In other words, knowing where it is, where it has been, and its condition at every moment.
It applies to both raw materials and finished products. It is key to detecting errors, preventing losses, and responding to any incidents.
What is traceability used for in logistics?
Good traceability improves the entire logistics flow. It allows you to:
-
Locate products quickly.
-
Avoid picking or shipping errors.
-
Detect incidents in real time.
-
Comply with quality or safety regulations.
-
Improve customer experience with accurate updates.
It’s not just about knowing where a package is. It’s about having full control from origin to delivery.
How traceability is applied in a warehouse
In a modern warehouse, like Amphora Logistics, traceability is managed with a Warehouse Management System (WMS). Each product has a unique code (SKU, batch, serial), and every movement is digitally recorded.
For example:
-
The product arrives at the warehouse and is labeled.
-
Its exact location is registered.
-
When preparing an order, it is scanned and linked to the customer.
-
Its status is updated in real time.
-
It is tracked until final delivery.
Everything is recorded and available for both the team and the customer if needed.
Traceability and transparency for your e-commerce
Today, consumers demand more information: product origin, delivery times, points of contact. Well-implemented traceability allows you to:
-
Respond quickly to claims.
-
Identify supply chain failures.
-
Comply with sustainability or quality standards.
-
Strengthen brand image.
And if your logistics are outsourced, like with our fulfillment service, you need to ensure that this level of control is maintained.
An order is not just a package. It’s a complete story that you can (and should) follow step by step. With traceability, nothing is left to chance. And in e-commerce, that is a noticeable advantage.
