Why do some orders arrive quickly and others don't? Why do some online stores never fail in deliveries? Behind it all is one key word: logistics.
What is logistics?
When someone searches for "what is logistics," they want to understand how the movements behind a purchase work. In short, logistics is the set of processes that allow a product to go from point A to point B. From the moment it leaves a factory, goes through a warehouse, and arrives at the customer’s door.
But logistics isn’t just about moving boxes. It also includes inventory control, route planning, order preparation, and returns management. It is the backbone of any business that sells physical products.
What is logistics for?
A well-designed logistics system:
Imagine an eCommerce store without logistics. The chaos would be total: wrongly shipped products, deliveries that never arrive, and customers who don’t return.
That’s why, at Amphora, we work to ensure that doesn’t happen. We help online stores have solid logistics, with no errors, no stress.
What types of logistics exist?
Within the logistics world, there are many branches, but for eCommerce, two stand out:
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Internal logistics: everything that happens inside the warehouse. Stock control, order preparation, space organization.
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External logistics: everything that happens outside. Transport, deliveries, and returns.
Con nuestro sistema dewarehouse management, we optimize internal logistics to make processes fast and error-free. And with our ecommerce fulfillment service, we outsource the entire operational side so you can focus on selling.
¿Por qué es clave para el ecommerce?
Logistics is no longer invisible. Today, if it’s not managed well, the customer notices. And they don’t forgive.
That’s why understanding what logistics is and how to apply it properly makes the difference between a store that grows and one that loses orders.
At Amphora, we turn logistics into a competitive advantage. We provide you with the tools to make it work without you having to think about it. Because the best logistics is the one you don’t notice, but always works.
